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Designed by Molivi, Greece.
Because caring is the key ingredient of ... nature!
We proudly designed the packaging and launch campaign for a new cosmetic line. GREEN CARE, is the new Greek proposal for care and treatment, developed with natural ingredients, and sold exclusively to pharmacies. It consists of products for the treatment of hair, body and hands.
In agreement with our client, Panhellenic Pharmacists Cooperative SA, we set the design guidelines. The aim was to merge the pharmaceutical profile with natural ingredients. The brand character was set to be: simple, clean, friendly, suggest caring and imply closeness to nature.
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These are nice but I think that the shampoos and the showere gel are too similar, someone who is not paying attention could easily confuse them. The same with the conditioner and the lotion.
ReplyDeleteThese are very simple and attractive but at a times, packaging look is very important to define it's variety to escape from confusion.
ReplyDeleteThank you for taking the time to leave a comment on our work! We
ReplyDeletetried to be typographically generous by using enlarged product descriptions on
each bottle so that we avoid confusion. We also believe that consumers are more
focused and relaxed when buying products in a Pharmacy shop (this brand is
available only in pharmacies) compared to the ones rushing in large Super Market
chains. So, we expect the amount of confused customers will not be high : )
Thanks again for sharing your opinions!
Take care
Thank you for taking the time to leave a comment on our work! We
ReplyDeletetried to be typographically generous by using enlarged product descriptions on
each bottle so that we avoid confusion. We also believe that consumers are more
focused and relaxed when buying products in a Pharmacy shop (this brand is
available only in pharmacies) compared to the ones rushing in large Super Market
chains. So, we expect the amount of confused customers will not be high : )
Thanks again for sharing your opinions!
Take care!